‘The Better Way’ Campaign

Social Fabric will run a crowdfunding and public awareness campaign from September 7th until October 15th, 2017. The aim of the campaign is to enable the development of a textile and garment production system that supports communities, and minimises negative impacts to the environment. Read more details below.

The Early Supporters Club

Social Fabric is looking for help from a special group of individuals and organisations who will commit to supporting the campaign by ordering a reward or making a donation (for any amount) within the first 24 hours after the campaign launch. This will be our third crowdfunding campaign, and we realised from our last campaigns that this first 24 hours is critical. Help us have a great campaign start!  Do you want to join our ‘early supporters club’? In addition to your reward, we will send you a hand-written thank you card, signed by the whole Social Fabric Team.

Simply enter your name and email address here, and we will send you a reminder before the campaign starts, and on the day of the campaign launch. Thanks for being one of Social Fabric’s most committed supporters!

Thanks to the following eBay employees who already committed to supporting the campaign during the first 24 hours:

Brittney Kruek
Monica Zuesli
Sara Sundar
Miroslav Sala
Edward Ho
Paola Crevatini
Sylke Maringer
Alice Gbelia

Leon Peeters
Adriana Colnita
Dimitris Psaradellis
Corinna Kühn
Liesbeth Deddens
Nicolas Berkowitsch
Ashley Muensch

Thanks to the following Google employees who already committed to supporting the campaign during the first 24 hours:

Marija Mikulic
Caroline Haupt
Cesar Lazaro
Yuki Murata
Ben Rupprechter
Amgad Zeitoun

Matthia Wiesmann
Carmen Eini Jensen
Krzysztof Bielski
Anna Katrine Jorgensen
Baran Ösgül

Thanks also for the commitments of the following individuals:

Julia Albers
Irene Schlatter from WeAct
Lisa O’Hearn
Isabel Styles from Aspire. 33 GmbH
Nadia Diraä from Natural Sleep
Sabine Lötscher from WWF
Paola Deprez from La Luna Lädeli

Renate Fenchel
Rebecca Park
Verena Meyer
Seraina Kirchmeier
Sonja Bichsel
Isabelle Messerli

We look forward to an exciting and successful campaign. The Social Fabric Team thanks you for getting involved!

What exactly is ‘The Better Way’ Campaign?

‘The Better Way’ Campaign is a public awareness campaign that will draw attention to environmental and social problems and solutions in textile sector.

The campaign will be combined with a crowdfunding initiative via the Swiss crowdfunding platform ‘WeMakeIt’, to support the development and growth of community-based social enterprises that provide proactive solutions to problems in the textile industry.

Which organisations will be supported by ‘The Better Way’ Campaign?

Together, these organisations will work together to produce your rewards.

What kind of rewards will be available to Crowdfunding Campaign supporters?

Social Fabric and our partners will offer an assortment of sustainably produced textile items – from recycled leather notebooks, to jeans patchwork products, to designer pullovers, to t-shirts printed with designs from local artists. Keep an eye on this space for updates as we prepare the campaign during the coming months.

Besides our individual supporters, thanks also to the organisations who are supporting our campaign efforts.

Alnatura is supporting the campaign by donating S.Fr. 1 from each sale of their special edition totebags, starting in August, 2017. They are also placing flyers for Social Fabric’s ‘The Better Way’ Campaign in all of their Swiss shops.


Netcetera Cultura partly sponsored the production of our campaign video.


The Professional Women’s Group is a campaign communication partner and sponsor.



Does your organisation want to get involved in our campaign? Contact Heather at heather@socialfabric.ch to discuss possibilities.