Convertible Rucksack – Natural / Red

Convertible Rucksack – Natural / Red


10 in stock

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General Description

This convertible backpack made out of organic cotton can be used either as a shopper or a backpack. In either way, its flexibility appeals to many of our customers.

The Story behind the Product

Most of our convertible backpacks are made at our atelier in Zurich, by sewers who come from a refugee background. Through our programs, refugees have the chance to gain experience in the Swiss work environment. Read more about our refugee projects here.

The story about how the backpacks were developed:

We designed the original version of this rucksack by having an ideation session with our team, volunteers, and customers. Everybody brought in their favourite bag, and we discussed the best features of each bag. We sold the first version of the convertible rucksack during our 2016 crowdfunding campaign, and then we collected feedback from our customers.

This version incorporates all the feedback we collected – we sourced high quality Italian zippers to replace the old zippers. A small front pocket can be used for tucking away the front strap. An internal removable pocket is available for storing valuables… when you take this rucksack to the badi or beach, you can simply remove the internal pocket and bring it with you for buying ice cream or drinks. The straps are also now adjustable.

Finally, we improved the overall appearance by using high end cotton canvas (natural) or panama (black), and adding black vegan brand labels to the front.


The convertible backpack is made from organic cotton from India. The zippers are made by an Italian company that adheres to high environmental standards, and also includes a social employment project. The black labels are made from vegan leather.

Further Information

Size: 30 x 50 x 8.5 cm

Colour: The rucksack is available in four different colour variations: natural canvas / red denim, natural canvas / recycled jeans, natural canvas / black panama, and black panama / recycled jeans.

Additional information: Do you have a favourite pair of jeans that you can’t wear anymore? Bring your jeans to us, and we will make you a backpack from them!

Love your backpack

Sustainability is not just about buying sustainable products, but also about taking care of what you have. We want you to enjoy your backpack for as long as possible. We are happy to repair any damage to your backpack for one year after you buy it. After one year, we will make repairs for a small cost.





Natural / Jeans, Natural / Black, Natural / Red, Black / Jeans